This is part 5 in a series. :)
Nike’s big deal is “Just do it.” In sports, it’s never a case of “just do it.” It kinda bugs me that Nike never says in their advertising that in order to “Just do it” there has to be a lot of steps that happen before “just doing it.”
I wanted Nike to say:
Just Define It.
Just Want It.
Just Believe It.
Just Write It.
Just Review it.
Just Schedule It.
However, all of that won’t fit on a shoe. I suppose that “Just Do it” is a shortcut way to remind you every day to SET GOALS. I tell folks to always have a visual reminder of your goal. My reminder is the Nike Swish. For me, its not Nike. Its my goal's "check mark." The best part about using that swish as a visual reminder of my goal? Nike is EVERYWHERE! I can't ever forget what my goals are, because I see the swish!
What a concept, setting goals. Do you know how important they are? Without goals you are a ship without an engine, you simply drift. Without goals, you dribble a basketball and never realize there is a hoop. Without goals your dreams have no deadlines.
When I was a kid, everyone asked me “What do you want to be when you grow up?” When I gave an answer, there was no one to mentor my answer. As an inventor, you need to find a mentor to help you set and understand your goals. There are steps to goal-setting.
First step is to get the idea of what you want to change or do. Here is an example: I want to grow cannabis. Pretty straight forward, right? Not so much… there is no definition in that goal.
Once you figure out what you want to do, then you need to be specific. This is part of defining what you want from your goal.
Look at this example: “ I want to grow cannabis, and I want to grow it this summer.“ That’s getting better. Your goals have to answer “Who, What, Where, and When” The “Why” can only be defined by you. More information is needed to set a goal. Now that you are being more specific in your goal, you need to make it measurable. Set a crop goal. Making it I want to grow it this summer, and I want to grow an indicia, and I want to make it taste like peppermint.”
Write down all of the specific and measurable things you can track for your goals. The key part to this is to make sure your goal is achievable. For some people, a goal of making your cannabis taste like peppermint, this can be seen as creating a new strain. For others, it’s a goal of making an additive for growing or something in the drying process. Take the time to write each step down. Make it measurable. Make the steps simple to take. Consider everything! This means your time, your resources, family commitments and finances. It all counts.
The last thing you need to set your goal is a date to start and a date to stop. Your stop date may be simply a date to consider what you are doing, but you must have an end date. I know that when I am working on an invention that I have to have an end date. There has to be a time you determine that your plan is a success or needs more work. If you reach your end date and half the work isn’t ready, you need to rework your goals, or change them completely.
Just do it.